Can a Target Date Fund Outsmart Hard-wired Human Behavior?

Overcoming Behavioral Challenges to Retirement Planning: Prudential Day One Funds

What keeps people from getting retirement ready? Human tendencies to "want it now" instead of delaying gratification, to procrastinate instead of focusing on the future, to think over-optimistically instead of realistically can derail even the best of intentions. Why? People lack the ability to imagine their future selves. And with Americans living longer than ever, that's not a formula for a financially sound retirement.

A GLIDEPATH DESIGN TO ADDRESS BEHAVIORAL
RISK AT EVERY STAGE

Prudential Day One Funds are designed to maximize potential growth early on, becoming more conservative in asset allocation as an individual’s retirement target date nears. Exposure to equities is reduced and allocation to fixed income investments is increased, helping to keep overall risk to retirement security in check.